Computus Australis can provide assistance and help promote your business using the following proven marketing strategies.   

eMail Newsletters

Sending out a periodic email newsletter is a proven method of promoting your website. Existing and potential clients will often be happy to receive valuable advice, news, information and entertainment. If your newsletter is properly designed, each reader will be exposed to your branding and your message. Your newsletter will contain links to additional information and resources on your website. You will build a loyal community of interested prospects and keep them coming back to your site.

eMail Announcements

Periodic emailing of promotions and upcoming events is an excellent way to keep your customers involved and to keep your brand visible. New products or services, special sales, event reminders and company changes are all excellent reasons to notify your mailing list members by email. Well written copy and clear calls to action can provide dramatic response rates to your mailings.

Mailing List Development

At every opportunity in your business, adding more prospects to your mailing list will extend the reach of your email marketing efforts. Online methods such as offering something of value in return for an email address is a very effective method of list building. Offering a free ebook, a free webinar, a discount program or any offer of value is considered a fair exchange for entering an email address by most people.

Collecting email address offline also can be very effective. Capturing email addresses from event attendees, point-of-sale customers, and other points of interaction should always be used.

Search Engine Optimisation

Search engines are the prevalent way that people locate information on the internet. To have a specific website rank highly for specific search term takes effort. It starts in the very early phases of creating a website. All of the text, page titles, image alt tags, and metatags must be optimised for the desired search terms. Also, to speed the process along, a site can be submitted to the search engines for indexing. Each search engine has a unique way of submitting and indexing pages on the internet.

The most relevant and specific keywords and keyphrases are selected, based on your existing analytics data (if available), competitor's analysis, and keyword discovery tools

Implementation of your researched keyphrases in the necessary places on your site. One of the most important locations for your keywords and keyphrases is within your titles. We determine a hierarchy for the pages in your site, placing the more general keywords on pages with the most links.

Although Meta description tags (the descriptions under search results) don’t affect your site’s ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site.

Once your site is optimised, we submit your site to major search engines. It typically takes 2 to 4 weeks before the search engines index your site completely.

Pay-Per-Click Campaign Management

To be truly competitive for specific search keywords, the most effective method is to bid on keywords and pay for clicks to your website. The major search engines all have systems in place to allow you to purchase a sponsored position in the search results.

Using advanced keyword research methods and competitive analysis, we can select the best and most cost-effective keywords that will generate real traffic from interested visitors to your site.

We actively manage your sponsored ads and keyword bids to maximise your prospects while maintaining your desired budgetary limits.